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Cracking the Gen Z Code

Gen Z is not just another demographic, they are reshaping how the world works, communicates, and consumes. In Cracking the Gen Z Code, Funmi Akinyemi delivers a practical and insightful guide to understanding this influential generation. Blending research with real world observation, the book breaks down how Gen Z thinks, what drives their decisions, and how leaders, educators, and brands can engage them effectively. This is essential reading for employers, marketers, parents, and anyone working with emerging young talent. If you want to stay relevant in a rapidly shifting cultural landscape, this guide gives you the strategic edge.

By: Funmi Akinyemi

Price: KSh 1,500.00